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Black White Denim

Branding

Ironically, even though fashion design is forever changing, fashion retail has pretty much been standing still for decades. Until Black White Denim arrived in Wilmslow, that is.

The store offers ‘buy now, keep forever pieces’ in black, white and denim – the foundation colours of a stylish woman’s wardrobe. Recognising a great idea in a normally concept-free zone, we got involved in a big way, determined to apply the same innovative approach to all the store’s communications.

We designed the complete corporate identity and e commerce site and worked with No Chintz on the interior design.