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Chill Factore

Branding

Chill Factore Indoor Ski Centre didn’t want to be seen as just an elitist destination for serious skiers, when they had so much more to offer. So they came to us for a re-brand.

We came up with a complete identity that encompassed their offering as an ‘alpine adventure playground’. A destination for families, young people and adults alike who all want to experience the exhilaration of real snow.

The new brightly coloured, dynamic logo dispelled the thought it would be a cold experience, and together with a new font and colour palette we brought to life the fun experience the Chill Factore had to offer.