Jersey Telecom, the state-owned telecommunications company of the Channel Islands, might sound like small fry in an ocean of much bigger fish, but being small has its advantages. Agility is one of them.
JT, as they became known, sprinted ahead of the market by offering the fastest broadband speeds in the world.
To mark their emergence as a player at the cutting edge of digital technology, JT commissioned us to redesign their corporate identity.
Once the re-branding was created, complete with its set of guidelines, they liked it so much that they asked us to implement it consistently across all communication platforms and all store sites throughout Jersey and Guernsey.