The plan for Total Fitness was to become the gym most recommended by its customers. They started by asking us to re-brand them.
The first port of call was a distinctive new logo, which we designed to represent the passages of time gym goers devote to various stages of their workout, e.g.10mins of cardio, 15mins of weights etc. All adding up to the total circuit. A neat little idea, though we say so ourselves.
We then went on to create a brand look and photography style which became the foundations of a fully responsive website, a social media presence and even the interior design template for the gyms. Basically, a total fitness total design package.